©2019 by meg stypa.

meg stypa

Writer & Brand Strategist

About Me

I'm a creative, old soul with a passion for writing and more than eight years of marketing and communications experience. I spent the first five years of my career learning impeccable client service at an agency, before managing brand communication client-side.


In the past two years, I got married, moved to two different cities in a new country and was diagnosed with a chronic illness, all while starting my own business. These life changes spurred major personal and professional growth for me, and mindfulness is what's helped me thrive through it all!


Read my blog, which features my take on how to make the most of every day using the power of perspective and self-awareness.


With my expertise and creative, mindful approach, I help conscious companies grow and thrive, by engaging with their audience in a meaningful way.



Mindful strategy and content for your brand

Brand Strategy

A solid strategy that's aligned with your company's mission, vision and values is the foundation of your brand's success. Whether you're looking to create or evolve your strategy, I'm here to help! After conducting a thorough review of all communication touch points and working closely with you to understand your audience and goals, I'll create a plan to get you there.

I will work with you to develop a clear, concise strategy that will keep your brand aligned with your vision and on-track to reaching your goals. 

Content Strategy

Regardless of what business you're in, lasting relationships start with engaging content that's created with intention. I'll work with you to plan your content, with new and inspiring tactics that fit within your overarching brand strategy.

I specialize in content strategy for social media, websites, blogs, and the editorial management of publications including online and printed magazines. 

Content Writing

Have a brand and content strategy in place, and need a creative writer to bring it to life? I'm your girl!

I specialize in content writing for social media, websites, and blogs.

Examples of my Work

Content writing for the Thrive Global community.

 5 Ways to Thrive Through Autoimmune Diagnosis Uncertainty

Content Strategy and editorial management of six issues of The Bishop Strachan School's bi-annual magazine*.

2016-17 vol 1

2016-17 vol 2

2017-18 vol 1

2017-18 vol 2 

2018-19 vol 1

2018-19 vol 2 

*Masthead credit reflects maiden name


Canadian Venture Capital & Private Equity Association

Content writing for a three-part series on The Upside, explaining a new way for start-up companies to establish a social responsibility strategy before they have the capital to do so.

Part 1 - The Upside of Giving

Part 2 - Pledging by Example

Part 3 - Giving Champions

Content writing spotlighting two of the winners of the CVCA's 2019 Regional Impact Awards.


Article 1 - NBIF Winner Of 2019 Private Capital Regional Impact Award For Envenio

Article 2 -  Novacap Management Winner Of 2019 Private Capital Regional Impact Award For Onstream

Content writing for the website of Toronto-based events company Ali & Alex Events. 

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